Looking to buy concert tickets? Just jump on TikTok
Australians can now buy concert tickets directly through TikTok, one of the world’s biggest music discovery tools.
Artists can promote and sell upcoming shows by embedding in-app ticket links to their videos. The partnership with Ticketmaster ensures a layer of officialdom, protecting the customer from buying through ticket-touters or third-party sites with outrageous mark-ups. In addition, the seller will have to be a ‘Certified Artist’.
“This is an exciting moment for the millions of passionate music fans in the TikTok community,” said Michael Kümmerle, global music partnership development lead at TikTok.
“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world.
“As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time.”
Michael Chua, VP of global business development and strategic partnerships at Ticketmaster, said: “Today’s music lives on a global stage and the demand for ‘live’ has never been greater.
“Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”
Got a tip?
Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say