L’Oréal hires David Jones’ Georgia Hack as chief digital marketing officer

Cosmetics giant L’Oréal has appointed former David Jones marketing comms boss Georgia Hack as its new chief digital marketing officer.

In her new role, Hack is overseeing customer insights and analytics, CRM, loyalty, customer experience, e-commerce, media and advocacy and social engagement.

L’Oréal chief digital marketing officer Georgia Hack

“We are absolutely thrilled to have Georgia join us and bring her well-honed and extensive expertise in digital marketing to L’Oréal. The company is undergoing a significant period of growth, with customer experience at its heart,” L’Oreal Australia and New Zealand chief executive Rodrigo Pizarro said.

“At L’Oréal we are passionate about data and analytics, and Georgia’s expertise is well-aligned and is going to be vital in helping us leverage this even further.”

Hack was most recently the general manager for marketing communications at David Jones from 2018 before finishing up in March this year. She joined the department store amid its company transformation towards digital.

Prior to David Jones, Hack led marketing for Country Road Group brand Mimco from 2015 to 2018, and led marketing and public relations at Witchery from 2010 to 2014. She also worked at Sussan Corporation from 2007 to 2010 and at Nine West Group from 2002 to 2007.


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