Lost Dogs Home encourages people to get out of the office with Human Walking Program
The Lost Dogs Home is tackling problems associated with sedentary office lifestyles and pairing up people with new pets with its ‘Human Walking Program’ being held in Melbourne on Friday.
GPY&R is working with the association on a pro-bono basis and have created a promotional video outlining how the program makes available lost dogs for office workers to take for a walk during their lunch break as the home aims to encourage healthy living with a companion animal.
Along with the video, the event is being supported by press, outdoor, radio, digital and a public relations campaign from PPR.
The event also aims to encourage attendees to consider adoption when getting a pet.
It’s being held in Melbourne at Flagstaff Gardens on Friday from 11am – 2pm and hopes to become an annual event.
Credits:
- Client: The Lost Dogs Home
- Product: The Human Walking Program
- Agency: GPY&R Melbourne
- PR: PPR
- Chief Creative Officer: Ben Coulson
- Creative Director: Evan Roberts
- Art Director: Jake Barrow
- Copywriter: Katie Britton, Matt Lawson
- DP/Editor: Tom Marley
- Senior Digital Account Manager: Daniel Smith
- Account Executive: Tristan Rennick
- Senior Account Manager: Katy Greening
- PR: Gareth Beck and Tegan Dunne
- Photography: Thom Rigney
- Producers: Katherine Muir, Luisa Peters
- Production: Elise Trenorden
- Studio and Design: Caleb de Gabriel, Gerry Matthee, Yancy Murillo
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interesting. feels like one that beyond blue or some other health brand would be aligned with.
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Keeping costs down by using agency talent!
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