Lotterywest appoints Initiative WA as media agency for 12 months
Lotterywest has appointed Initiative Western Australia as its media agency of record for the next year.
The new appointment will see Initiative working with the government-owned lottery entity after the state government reviewed its media services on the State Government’s Common User Agreement.
Lotterywest has appointed Initiative Perth to its media account
Luke O’Sullivan, head of Initiative Perth, said in a statement: “We are honoured to be awarded the Lotterywest media portfolio. It’s one of WA’s most high-profile and respected brands through the popularity of its lottery games and its 86-year history of financial support for vital elements of the state’s development which contribute to building a better WA.
“We are truly looking forward to bringing our full skill sets and foresights to this new partnership.”
The win comes five months after Initiative won the media account for the Western Australia Government.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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