Lotto NZ urges Kiwis to imagine how winning the Powerball could change their life

Lotto New Zealand is urging New Zealanders to imagine what they could do with their lives if they won the Powerball in a new brand campaign created by DDB New Zealand.

A new 90 second spot tells the story of a hard-working fisherman who lives with his father and son but is often away at sea, before winning Powerball.

Lotto NZ chief marketing officer Guy Cousins said in a statement: “We’ve spoken to past winners who have some amazing stories about how their lives have changed after winning Lotto, and it’s in more ways than you’d think.

“It’s not just about the things they can buy, but more about the freedom to choose how to spend their time and being able to focus on what really matters – quality time with family and friends.

“We wanted to tell a story of what that freedom might mean to one family. It’s beautifully shot and it’s quite emotional. The film is the start of a long-term campaign across many touch-points that encourages New Zealanders to “Imagine” what they could do with their lives, to put themselves in the picture, and to dream about winning the big one.”

DDB chief creative officer Damon Stapleton said in a statement: “You often think about what you would buy if you won big, but when it comes down to it, it’s what you would do. This film gives every New Zealander permission to imagine.”


Lotto NZ – Lotto Powerball:

  • Chief Marketing Officer: Guy Cousins
  • Head of Brand and Communications: Keri Merrilees


  • Chief Creative Officer: Damon Stapleton
  • Executive Creative Director: Shane Bradnick
  • Senior Copywriter: Natalie Knight
  • Senior Art Director: Corinne Goode
  • Executive Producer: Judy Thompson
  • TV Producer: Rosie Grayson
  • Andy Robilliard – Stills Producer
  • Head of Planning: Lucinda Sherborne
  • Group Business Director: Nikki McKelvie
  • Senior Account Manager: Katya Urlwin
  • Senior Account Manager: Jaheb Barnett
  • Account Executive: Michael Doolan

Production Company: The Sweet Shop

  • Director: Steve Ayson
  • Executive Producer: Fiona King
  • Producers: Larisa Tiffin / Kristian Eek
  • DOP:  Germain McMicking
  • Editor: Peter Sciberras
  • Grade: Martin Greer

Online: Blockhead / Stefan Coory / Nigel Mortimer

Sound Design: Liquid Studios

  • Licensing: Jonathan Hughes Franklin Rd
  • Track: “On the Sea” Beach House

Media: SparkPHD

Photograher: Ross Brown

Stills Retouching: Lightfarm


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