Lotto pulls at the familial heartstrings in VMLY&R campaign

Tabcorp’s Lotto brand has launched a campaign titled ‘Lotto, There’s no nicer feeling’, sharing the stories of people splitting their lottery winnings with their friends and family.

The 60-second TVC shows a woman making a speech, which is written on the back of her winning Lotto ticket, at the housewarming of the home she has bought her parents.

Dave Liddell, Lotto senior marketing manager, said: “It’s a brand truth that winning Lotto takes away some of life’s pressures, so people can connect with the ones they love. This platform brings that to life beautifully.”