Reckitt Benckiser’s Mortein fly spray has carried out a social media stunt featuring brand icon Louie The Fly interrupting an ad for sister brand Aerogard.
The move is part of an online “bucket list” promotion being carried out on the Louie The Fly Facebook page. Other bucket list stunts include Photoshopping an image of Louie The Fly to make him appear to be meeting Prime Minister Julia Gillard and skydiving.
The low budget campaign is being run by Euro RSCG which was also behind the 2010 “Summer Loving” Aerogard ad.
As well as Louie, the video features viral clips such as Rick Astley performing “Never Gonna Give You Up”, a news interview with a sex shop owner, a double rainbow and the K-Pop music video Gangnam Style.
Early reaction from Facebook fans was mixed. A first comment on the Facebook page was the question: “What’s a TVC?”
A day after the video launched online, it had delivered 706 views and three likes on YouTube and 265 likes on Facebook.
There are no plans for the remixed ad to run on television.