Love Island final draws 197,000 on TV, plus 25,700 live streams

The final episode of Love Island had 197,000 viewers tuning in to multi-channel 9Go and 25,700 streaming on 9Now. Between 9:30pm last night and 9am today, a further 54,000 have watched the episode on demand.

The show was largely a programming experiment for Nine in a bid to reach the younger 16 to 39 demographic and capture them across various platforms.

The winner announcement segment climbed very slightly on traiditonal television, with 198,000 metro viewers tuning in to 9Go, according to OzTAM’s overnight preliminary metro ratings.

Despite various media reports of the show’s failure – due to its live viewing figures on 9Go being significantly lower than other reality ‘love’ franchises including Married at First Sight and The Bachelor – Nine has continued to insist it views its risky programming move as a success.

“Love Island Australia has completely broken the mould on true cross-platform programming with a series average to date of 500,000 across 9Go and 9Now this series,” a release from Nine said this morning.

Episode one of the series premiered to an audience of 155,000 viewers, according to OzTAM’s preliminary overnight metro figures, with 246,000 tuning in for the encore on the main channel shortly after.

Episode one, however, now has an online VPM of 305,000, which Nine says is a success.

Over on the main channels, Masterchef was the most-watched entertainment program, with 738,000 metro viewers.

Seven’s Thursday night AFL had 516,000. In the cities where the AFL was not on the main channel, it screened Funniest Cutest Kittens ever. Those seeking to view the AFL in cities such as Brisbane, could watch on 7mate.

Nine’s NRL, which screened on the main channel in Sydney and Brisbane, had 365,000.

In other cities, Nine screened RBT on the main channel, while the NRL was on multi-channel 9Gem.

The most-watched show overall, as is often the case, was Seven News with 942,000.

Seven also won the overall ratings battle with an audience share of 21.6%, ahead of Nine’s 17.5%, Ten’s 13.3%, ABC’s 8.9% and SBS’ 4.7%.

Including the multi-channels, Seven Network dominated with 33.6% audience share. Nine Network had 25.8%, Ten was on 19.2%, ABC finished with 13.3% and SBS Network captured 8.0% of the audience.

The most-watched multi-channel was 7Two with 5.0% of the audience, where Wimbledon Day four had 182,0000.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.