Lovehoney hires CampaignLab for public relations
Lovehoney has appointed CampaignLab to manage its PR and integrated campaigns for Australia.
The agency will collaborate with the in-house PR and marketing team and focus on strategic communications programs designed to normalise conversations around sex toys and sexual wellbeing.
“From the moment we received the brief, we knew Lovehoney was a brand we could achieve great things with. Their team shares our passion for creative, PR-led campaigns and we can’t wait to get started,” said CampaignLab director Andy Scales.