Lucky punters have the TABtouch in new autumn racing campaign
Racing and Wagering Western Australia’s TABtouch has expanded its ‘The Reach’ brand campaign to focus on the start of the autumn racing carnivals, via Clemenger BBDO.
After launching a series of spots focused on the start of the AFL season last month, this latest spot centres on the premise that if you’ve got the touch, you’ve got a feel for what happens on the field.
It involves an ever-extending set of hands which “embody the focused and driven TABtouch punter who constantly seeks out the best betting insights and statistics”.
Racing and Wagering Western Australia’s head of marketing Katie Roberts, said: “We’re proud to showcase our latest brand campaign with creative partner Clemenger BBDO and media partner The Brand Agency as we leverage the success of our brand platform and evolve our distinctive assets, to bring to life our proposition that those with the touch, choose TABtouch.”
Clemenger BBDO ECD, Richard Williams, added: “This campaign is the latest instalment of work delivering on the ever-engaging ‘You’ve Got the Touch with TABtouch’ platform. It reminds punters of the power in their astonishingly long and slithering, retractable hands.
“It’s not just about the laughs or dramatic visuals with this campaign – it’s about creating a connection with our audience, a reminder that TABtouch is at the heart of their sporting experience.”
The campaign is running nationally on Sky Racing, and in WA on subscription and free to air TV, print, OOH, digital and radio.
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Credits:
Client: Racing and Wagering Western Australia (TABtouch)
Chief Wagering Officer: Michael Saunders
Head of Marketing: Katie Roberts
Wagering Marketing Manager: Brian Murphy
Wagering Marketing Campaign Lead: Claire Rocca
Lead designer: Mitchell Webber
Creative Agency: Clemenger BBDO
Executive Creative Director: Richard Williams
Creative Director: Roy Leibowitz
Creative Director: Chris Wilson
Agency Producer (film): Jo Howlett
Agency Producer (stills and digital): Claire Bisset
Finished Art: Sam Tsui
Digital Design lead: Justin Tumilaar
Retoucher: Mike McCall
Craft: Ant Yee
Managing Partner: Jason Melhuish
Senior Business Director: Adriana Robbins
Business Managers: Mack Horton, Tyler Ronaldson
Production Company: The Sweetshop
Director: Damien Shatford
Producer: Allison Lockwood
Managing Director: Edward Pontifex
Managing Director: Greg Fyson
DOP: James L Brown
Art Director: Michael Iacono
Edit Post Production Co: ARC EDIT
Post Producer: Jess Ryan
Editor: Luke Haigh
Online Post Production VFX Co: Alt.VFX
Post Producer: Malinda McGuire
VFX Supervisor: Dave Edwards
Colourist: Matic Prusnik
Online Artist: Josh Kell
Music Composition: Sonar Music
Composers: David McCormack & Josh Pearson
Vocalists: Steve Fisher & Josie Mann
Music Producer: Haylee Poppi
Executive Producer: Sophie Haydon
Final Sound mix: Rumble
Sound Producer: Irene Kakopieros
Sound Designer: Tone Aston
Casting Director: Peta Einberg Casting
Stills and Digital Production
CGI: Paul Gawman
Photographer: Nick Bowers
Production company Producer: Belinda Blooman
Digital Operator: Felipe Neves
Photo Assistant: Archie Startracom
Photo Assistant: Mike Tinney
Grooming / Manicurist: Jessica Diez
Wardrobe Assistant: Brenda Hayward
Art Director Michael: Iacono
Standby Props: Andy Cantrell
Media Agency: The Brand Agency
Senior Media Planner: Luke Marsala
Media Buyer: Jovana Maletic
Senior Media Technologist: Morgan Bland
Media Technology Director: Asheigh Sligo
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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