Lucy Formosa Morgan returns to agencyland, replacing Nick Durrant at Magna

Former PHD national managing director, Lucy Formosa Morgan is set to replace Nick Durrant at Mediabrands agency Magna, as the latter prepares to take an extended sabbatical.

Formosa Morgan will join the media intelligence and investment division in July from Nova, where she joined earlier this year as commercial operations director, after leaving PHD in late 2021 following an internal restructure in CEO Mark Jarrett’s team. 

New Magna national MD, Lucy Formosa Morgan

Mediabrands CEO Mark Coad said: “Lucy is a well experienced and highly capable executive. We have worked together in several roles over the years – so I know exactly what she will bring and the difference she will make.  

 “She is extremely highly regarded across the industry and by our media partners, and will bring all of that to bear as she takes on the leadership of Magna. She will also make a valued contribution to the overall Mediabrands business as she takes a place on our executive leadership team

Coad continued: “This role is not just about how we lead our Group’s negotiations and investment – but how we work with our media partners to execute the digital, data and tech capabilities in market…how we splice together our ability to build audiences with our media partners ability to deliver them and connect them to the brands we represent.”

Durrant leaves Mediabrands after five years

Formosa Morgan added: “Magna has clear opportunities to continue to evolve its investment product, taking full advantage of the ongoing dramatic shifts in consumer behaviour that we have seen over the past 2 years. 

 “I am delighted to join such a highly experienced and passionate team.  Together we will continue to challenge how we execute our media with particular emphasis on digital, data and tech capabilities in market so we can harness our creative thinking to accelerate returns for our clients.”

Durrant will now leave the industry for an “extended sabbatical”, to travel and spend time with his family. He initially joined sister agency Initiative in 2017 from News Corp as national chief partnerships and investment officer, then shifting across to Magna in 2020 as general manager of investment, then promoted last year to the MD role.


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