LUMOS Intelligence moves into SEA; acquires new partners

LUMOS Intelligence has picked up “Brandavision, STAGE, Mediakeys and Viu” as partners, while expanding into Southeast Asia.

The announcement:

A world first unified audience targeting and attribution platform, LUMOS Intelligence, is making its mark on Southeast Asia (SEA), announcing four new partners, Brandavision, STAGE, Mediakeys and Viu.

The LUMOS Intelligence platform was created to tackle a major industry issue: the lack of a single solution for planning and measuring advertising across various channels, including traditional ones like Out-of-Home (OOH) billboards, all because of unreliable data and insights.

With a comprehensive and sophisticated collection of privacy-compliant, zero-party data, LUMOS is helping marketers choose the best way to reach their audiences and discover how effective their campaigns are.

Brandavision, a pioneer in the media owner space in Malaysia, boasting the largest 3D screen in Bukit Bintang, Kuala Lumpur’s shopping hub, is working with LUMOS on various luxury brand campaigns.

Brandavision director of business, Suzanne Chai says, “Working with LUMOS allows us to gather more measurements for our assets and adds value for our advertisers by providing audience profiles for those who saw the ad, as well as the ability to track footfall attribution to retail stores.”

LUMOS is now working with STAGE, a collaboration studio for partnerships on a mission to help brands grow. Their recent collaboration involving a B2B fintech company in Singapore, identifying audience insights for their OOH campaign that features during the Singapore Grand Prix race week.

STAGE co-founder, James Graver says, “LUMOS are pioneers in OOH, bringing a new wave of data driven insights and accountability to one of the most impactful channels in marketing. Brands are increasingly having to do more with less, and the LUMOS platform allows them to do that, but with enhanced intelligence.”

LUMOS senior lead for partnerships, Southeast Asia, Siyuan Lye says, “We’re supplying a state-of-the-art solution that also offers digital retargeting to exposed audiences, opening up many opportunities for brands and agencies to run creative campaigns from the data received. Viu, one of the largest over-the-top video streaming providers in SEA has been using this solution in Malaysia and managed to identify the location of their target audiences and retarget them via digital campaign which positively impacted Viu’s app install rate across all app platforms.”

Mediakeys, a global agency leader renowned for its strong OOH presence in the APAC region, is adopting the LUMOS Intelligence Platform in Malaysia and Singapore.

Mediakeys (Singapore & Malaysia) managing director, Daniel Tan says, “We provided end-to-end campaign measurement and additional performance insights, such as footfall attribution to showflat locations promoted by PropertyGuru across 200+ OOH placements in Singapore, demonstrating a significant increase in traffic to the targeted locations.”

LUMOS now has more than 35 international partners, covering more than 10,000 OOH assets, including previously unmeasurable formats such as transit, pop-up activations, and mobile digital trucks.

LUMOS CEO, Eric Fan says, “Given our incredible success in Singapore and Malaysia, next year we’re planning on going out to market in Indonesia, Philippines, Thailand and Vietnam.”

Source: Everlist

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topics Brandavision Daniel Tan Eric Fan James Graver LUMOS Intelligence Mediakeys Siyuan Lye STAGE Viu

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