Luscious launches VR and AR offering

Luscious has expanded its creative and production offering to virtual and augmented reality experiences.

The announcement:

Luscious has expanded their creative and production offering with the capability to produce virtual reality and augmented reality experiences.

Recently, the company delivered a VR project for the ‘Waltzing Matilda Centre’ in Winton, as the museum undergoes a rebuild, whereby the technology was used to bring the prototype of the exhibition space to life.

This helped curatorial clients not just visualise, but experience the final space before commencing construction.

The project was facilitated by Creative Producer, Jeff Jaffers, and Head VR Specialist, Dylan Neill, who brings 20 years of experience creating visual effects for Hollywood films and high end TV commercials into the realm of VR and interactive development.

As well as installation and activation projects, Luscious has a number of VR films in development. They look forward to exploring the potential of the technology by helping brands create more meaningful, immersive experiences.

Source: Luscious


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