Unhappy rapper Krazy K brings road safety message to Adelaide

A new young drivers road safety campaign for the Motor Accident Commission (MAC) of South Australia features aspiring Adelaide rapper Krazy K who has lost his licence due to speeding and decides now is the time to launch his YouTube career.

The YouTube rap parody campaign, produced by Clemenger BBDO Adelaide and Curious Film, is a continuation of the ‘Lose your licence and you’re screwed’ campaign which launched in 2011.

Erik de Roos, head of account management at Clemenger BBDO Adelaide told Mumbrella: “We knew we needed to step it up and do something in the digital space particularly in the social channels because that’s where the young drivers aged 16-24 are going to be more active.”