A show about and funded entirely by McDonald’s, which shows lettuce being washed in chlorine and sugar added to fries, rated with 761,000 viewers on Seven last night.
The show, called McDonald’s Gets Grilled, made the top five most-watched shows in the 18-49 and 16-39 demographics.
It aired during the 9.30pm time slot, beating an episode of NCIS, which rated with 620,000, Q&A on ABC1, which claimed 579,000, and Person of Interest on Nine, which took 318,000.
Seven’s Revenge was back on top of Monday night viewing, winning the night with 1.415m during the Easter non-ratings period.
For the second time in two weeks in the battle of breakfast, Nine’s Today beat Sunrise. Today took 366,000 while Sunrise rated with 354,000.