Macca’s reintroduces Big Mac chant challenge with Snapchat partnership, via DDB and OMD

Macca’s has extended its ‘The Original Mouthful’ campaign for the iconic Big Mac burger.

Earlier this month, the first phase of the campaign – a TVC and OOH executions – launched, bringing the Big Mac chant – “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” – back.

Travelling back through the Big Mac’s evolution over the decades, the ad showcases how the burger itself has stood the test of time while everything around it has changed. It leans heavily into the Big Mac’s 56-year legacy, paying tribute to how loved the burger has been since 1968.