Macquarie Media granted extension for sale of 2CH days after denying it needed one
Lang last month denied that Macquarie had sought an extension.
Australia’s largest talk radio network Macquarie Media has been forced to ask the media watchdog for a six month extension on the sale of radio station 2CH, Mumbrella can reveal.
While Macquarie’s management had earlier denied it would need an extension to the March 31 deadline to find a buyer for the Sydney-based station, the Australian Media and Communications Authority (ACMA) has told Mumbrella it has approved an application for one from the company.
If the extension had not been granted before the March 31 deadline the ACMA could have forced through a sale of the station, as the company is currently in breach of broadcasting rules by holding three licences in one market, with 2GB and 2UE also in its stable.
Wow. What a surprise.
Could’ve being better to revamp 2UE as a Magic station since nowadays 2UE is a shadow of it’s former self no longer rating well and not as popular like it used to be. Could’ve shut 2UE down for a month and relaunched it as Magic 954 instead of making it as a lifestyle based talk radio and I rather have local programming than being networked.
As for 2CH they should’ve left it alone as it is prior to November 2014 and sell it to Grants Broadcaster or Capital Radio instead.