Macquarie: We’ve closed Livenews because it wasn’t making enough money – Macquarie Radio Network’s attempt to break into online news – was suddenly closed today.  

LiveNews goodbyeReaders were informed with a brief note on the site’s home page saying: “The Macquarie Radio Network has decided to close down the website. We thank you for your support and loyalty over the past couple of years.”

The company issued a statement to Mumbrella from sales director Mark Noakes saying: “MRN conducted a comprehensive business review at the beginning of 2009. It was determined that the company would pare back its digital commitment to assets that were a direct extension of the radio offering. was successful from a traffic perspective but this was not translating into incremental revenue that justified its costs of operation. The renewed focus on core assets is already reaping significant revenue rewards.”

According to Nielsen Market Intelligence, in August the site was averaging just under 11,000 unique browsers a day or just over 220,000 UBs a month. It recorded just over 2m page impressions last month.

MRN’s main media assets are Sydney talk radio stations 2GB and 2CH.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.