Mad Men makes solid start

Mad Men – the TV series about the characters behind a 1960s US ad agency – enjoyed modest ratings success for SBS last night.  

Based on preliminary ratings data from Oztam, last night’s show gathered 410,000 viewers. According to a spokesman, that was 50% up on the channel’s average audience for the timeslot so far this year. However, at least initially, the programme hasn’t captured the public’s attention in the way that The Gruen Transfer, the ABC’s insiders’ view on Australian advertising immediately did.

The most successful series debut to date for SBS was the local version of Top Gear which pulled in more than 900,000 viewers for its launch episode.


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