Mad Men makes solid start
Mad Men – the TV series about the characters behind a 1960s US ad agency – enjoyed modest ratings success for SBS last night.
Based on preliminary ratings data from Oztam, last night’s show gathered 410,000 viewers. According to a spokesman, that was 50% up on the channel’s average audience for the timeslot so far this year. However, at least initially, the programme hasn’t captured the public’s attention in the way that The Gruen Transfer, the ABC’s insiders’ view on Australian advertising immediately did.
The most successful series debut to date for SBS was the local version of Top Gear which pulled in more than 900,000 viewers for its launch episode.
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Nice advertorial value add Tim. I see you are looking after your advertisers with some ‘in blog’ coverage.
You’re just one step away from doing network cross platform deals!
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I look forward to seeing a rich media OMO leaderboard coming soon.
Mumbrella?…more like MumSELLER…boom boom!
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Funnily enough, you’re the first person to take the sceptical view, Tony, which does come as a bit of a surprise as I was slightly anticipating it. Clearly, to avoid reader cynicism, it would be easier to not write something that’s been advertised than to write it.
But that seems a bit unfair on the advertisers. I tend to cover any programme about advertising (I may even do something about Nine’s Commercial Breakdown at some point if I can bear the grim prospect of watching a whole episode).
So it would seem a bit harsh to not write about them, just because they are an advertiser.
And there’s plenty of advertising value we can add without needing to flog the editorial too. You can check out a PDF of our media kit here: https://mumbrella.com.au/wp-content/uploads/2008/12/mumbrella_media09v2.pdf.
It’s about time The Population did something about its profile – want me to do you a deal?
Cheers,
Tim – Mumbrella
Me, skeptical? Never!
Thanks for the offer – I’ll take 1000 impressions and some in speech mentions at the masterclass!
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Adland-centric drama advertises on Adland blog and is also written about in Adland blog – SHOCKA!
I wonder if the two audiences overlapping is more plausible reason than evil media conspiracy?
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Hi Tony,
You’ll be getting a phone call from my colleague Alice in the next hour or so to flog you that ad. We can help you with the impressions bit (although you’ll need more than 1000 I suspect). The in-speech bit, we’d need some case studies… got any yet?
Whoever built the madmen ad needs to stop using strobing text. Most publishers would knock this back …
It’s annoying – especially when you see it every bloody time you login.
Actually Tim, I’d rather do a CPA deal. Can you charge on successful client wins!
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Loving the Mumbrella Vs The Population stoush.
Mumbrella wins in a points decision.
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I’m with Ben. I’m leaving the site before I have a seizure. Let me know when it’s over.
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A series that celebrates the golden years of advertising, the way it should be done, and the reason why (really) we all joined the marketing rat race.
Yet Tony, you think it should be omitted from mention due to a strategic media buy, or a strategic editorial placement??
Or – perhaps it’s satire?
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Funny, I actually even didn’t notice the Mad Men ad until it was mentioned in the copy.
Don’t tell the advertisers!!
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Ok Andre we won’t It’s just our little secret – what are you some ad pedo?
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Strobing. Bites. Must. close. page. now.
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well, I thought it looked good 😉
Nice job Tim.
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Please get rid of that mad men flashing vice – it is doing my head in
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Goodness. Everyone is missing the point. The more advertising the better. I learnt so many tricks last night. All us girls in advertising with nice legs should simply dig out those short skirts hiding at the back of our closet (in my case, reserved for fancy dress only)… coffee anyone? tea? a spot of photocopying…?
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Actually I think I just do what normal people do and just subconsciously block out the ads…
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Tim, I thought MAD MEN was great and rated well considering SBS’s limited ad budget. I only found Mad Men because it had a star in my TV guide and nothing else looked interesting. Fascinating entertainment with an edge. In real life, all the heavy smokers would be “Six Feet Under” by now! That was the only thing that was over done, the smoking was just too heavy for 2009. I wonder if the money for producing the program came from Tobacco Companies? BTW, I liked Kitty’s comment the best, she was actually having some fun on your blog, shame others went off track….
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Will we see this post on Media Watch? 🙂
I pimp my sponsors too and agree that flashing vice text is annoying. Tim have you asked them to change it?
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Hi Ashley
(2.25am?)
I have passed the reader feedback along to the agency.
Cheers,
Tim
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Hi Tim,
(6.31am?)
Love Zac
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Hi Zac
(12.18am?)
This could get out of hand…
Cheers,
Tim – Mumbrella