MAFS returns to 964,000 metro viewers, winning the night for Nine
The 2021 launch episode of Married At First Sight (MAFS) brought an average of 964,000 metro viewers to Nine last night, making it easily the most-watched entertainment program of the evening, and only behind Seven News for all programming.
That places it behind the 2020 premiere, which saw MAFS gain its highest ever launch ratings with 1.154 million metro viewers, while in 2019 the launch was watched by 1.003 million. 912,000 watched 2018’s premiere, 820,000 tuned in back in 2017.
MAFS did however dominate all three of the key advertising demographics – People 25-54, 16-39, GS+ Child and Total People. Its national peak audience was 1.49 million.
