MAFS takes Nine to weekly win ahead of start of official TV ratings year

Nine has dominated the final week of the non-ratings summer period thanks to its early launch of Married At First Sight.

Although the official 2019 ratings year only kicks off today, Nine began broadcasting MAFS on January 28, after the end of The Australian Open tennis.

Over the past week, the episodes of MAFS that aired from Sunday through to Wednesday were the top four most watched shows of the week on Australian television in all of the main demographics of total people, 25-54, 16-39 and grocery buyers with children.

Nine’s metro main channel share across the week was 22.3%, ahead of Seven’s 20.3%. Meanwhile, the ABC’s 12.3% main channel share was well ahead of Ten’s 11.6%.

Nine also won the battle for network share including the secondary channels, with a share of 30.3% to Seven’s 28.8%. Ten’s network share was 16.8%, just behind the ABC’s 17%.

In the key advertiser battleground of the 25-54 metro audience, Nine won even more comfortably, with a main channel share of 25.5% to Seven’s 19.6%. Ten’s share was 14.9%, while the ABC was on 5.9%.

Adding in regional viewing, the most watched program of the week nationally was Wednesday night’s Married At First Sight, with a total audience of 1.711m. Last Sunday’s Seven News bulletin was second with a national audience of 1.637m.

The best performing episode of Seven’s My Kitchen Rules was eighth for the week, with 1.285m viewers nationally.

Ten’s best performing show of the week was Thursday night’s I’m A Celebrity episode, which attracted a national overnight audience of 1.178m.

The tables below are compiled by Nine, based on OzTam data:


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