Magic strengthens leadership team, boosting SEO capabilities
Magic has appointed Tom Glover and Patrick Robotham to newly created roles within its leadership team.
Patrick Robotham
The announcement:
Digital agency Magic has added significant firepower to its leadership team announcing the appointments of Tom Glover to the newly created role of head of SEO and Patrick Robotham to the newly created role of head of signal.
Glover has been tasked with further applying the agency’s existing mathematical and data-modelling skills, to help create unique, cutting-edge SEO strategies for clients. Robotham’s primary remit will be to evolve the way Australian brands use and store data, using mathematics to interpret, connect and analyse it.
Jordan Taylor-Bartels, co-founder and managing director at Magic said the agency’s strength has always been its application of mathematics and data models to help understand customer behaviour, and the appointments of Tom and Patrick ensures Magic will remain at the forefront of SEO and understanding the use of data to support business growth; “but in a Magic way”, he added.
Taylor-Bartels said: “Having outstanding people on our team is what makes the magic. We are thrilled to have found this dynamic duo, who not only understand our vision as an agency, but whose combined expertise means we have the ability to push beyond the traditional, by combining mathematics, data, creativity and media to create best-in-class client work.”
Hailing from the UK, Glover’s 10-year SEO & outreach career includes a successful tenure as head of SEO at DigitalNext Australia and prior to that, leading the SEO team at DigitalNext in London. With a demonstrated history of working in online marketing he brings cutting-edge, scale-able SEO practice – underpinned by a solid mathematics and data foundation – to Magic.
Glover’s skills and capabilities encompass technical SEO, on-page optimization, off-page SEO, e-commerce SEO, SEO audits, SEO copywriting and content marketing, supported by strong mathematical and data foundations.
Robotham’s passion for turning data into useful products to help consumers has been built on a stellar career including leadership positions managing complex attribution modelling at Nimble to machine-learning building at Linktree. At Magic, he is tasked with managing the agency’s ever-growing commitment to change the way in which Australian brands use and store data, by using mathematics to interpret, connect and analyse data.
Shahram Ghaffurian, co-founder + head of media and technology at Magic said: “As clients’ needs change and channels such as TikTok continue to gain traction; Twitter is being reconsidered as a channel; and cookies are taking shape across majority of iOS devices, it’s the perfect time to have Patrick join the team and solidify this capability into a department chartered with asking and answering new questions for clients each and every week.
“We welcome both Patrick and Tom to our leadership team.”
Both appointments are effective immediately.
Source: Mohr PR
