Magnum & Co appoints Laura Barette as head of earned

Independent communications agency, Magnum & Co, has hired Laura Barette as head of earned.

Barette will be working across Magnum & Co’s agency list, improving the business’ practices and mentoring the team.

She joins after a period of freelancing at Mango Communications and Eco Barista.

Nicola Hanlon, Rebekah Allison and Laura Barette

Previously, Barette was PR director of Sibling Agency and head of consumer at Hill + Knowlton Strategies. She has also worked at Tomorrowland Group, The Hallway and Naked.

Barette said of her appointment: “When I met with the guys at Magnum & Co, it was obvious early on that we held the same beliefs and had the same desire to do great work. As a parent returning to the workforce, it was also important to me to find a team that could support me in achieving my professional goals whilst raising a little person. All of this, in addition to having worked with Carl [Moggridge] previously at Naked, made the decision to join the team an easy one.

“The opportunity for great ideas with earned thinking at the heart of them has never been bigger. I’m looking forward to leading a bunch of talented people to develop a market leading earned offering and create some brilliant work for our clients.”

Back in September last year, Rebekah Allison joined the earned media team as senior brand leader.

Allison joined form Herd MSL where she spent time at both Fuel Communications and N2N Communications. She was previously a communications officer for Sport Australia.

An October addition to the agency was Nicola Hanlon as brand leader in the social and digital team.

Most recently, Hanlon was at WE Communications as senior account manger in the digital and social team.

At Magnum & Co, Hanlon will work with clients on their digital and social strategy, ideation, channel planning, content development, campaign execution and management.

Magnum & Co managing director, Carl Moggridge, said: “As we continue to grow it’s important to attract the industry’s brightest talent, and in Laura, Bek and Nicola we’ve done just that. I’m personally delighted they’ve chosen to join Magnum & Co from some of Australia’s leading agencies. They share our ambition, they know what it takes to do excellent work and most importantly, they have fun doing it.”


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