Magnum & Co wins Voss Water PR account
Water company Voss Water has appointed Magnum & Co to its public relations account for both Australia and the UK, following a competitive pitch process.
Voss Water was seeking an integrated agency with an emphasis on social media and digital to bolster the brand’s personality and retail distribution.
Magnum & Co’s appointment will see the agency drive digital and creative strategies in both markets through social media, influencer, content, PR, experiential and paid strategies.
Aaron Crowther, managing director at Magnum & Co, said: “Voss water is synonymous with style due to its Norwegian origins, but also because of its distinctive bottle. It’s the only water people actually talk about but we’re just at the beginning of tapping its potential.”
Ken Gilbert, Voss Water group chief marketing officer, said: “We came to Australia with a clear idea on what we were looking for in a partner – an agency with strong strategic, creative, digital and social skills and Magnum & Co exceeded our expectations. It also helped that Magnum could serve Voss in the UK – another focus market for us. This will facilitate a consistent look and voice while recognising a need for country-centric communications.”
Other clients of Magnum & Co include Red Bull, Weight Watchers, Under Armour and Harman/Kardon.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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