Major publisher to launch ‘social-first’ Gen-Z media brand

Nathan Jolly

September 18, 2024 9:42

One of the country’s biggest independent media companies is launching what they claim is Australia’s first “social-first” lifestyle media brand, created by and for Gen Z.

Mamamia announced the launch of KNOW at its upfront on Tuesday, which will be a standalone brand aimed at Gen-Z social media natives. With a focus on social media, KNOW promises to house “all the random content Gen Z crave, on the platforms they want.”

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.