Mamamia and Priceline Pharmacy launch ‘456 Club’ podcast for middle-aged women

Mamamia has launched a new podcast in collaboration with Priceline Pharmacy, ‘456 Club’, catered towards women in their 40s, 50s and 60s.

The announcement:

Today sees the launch of ‘456 Club’, a new Mamamia podcast co-created with Priceline Pharmacy that celebrates women in their 40s, 50s, and 60s.

In each of the 8 weekly episodes, co-hosts Narelda Jacobs and Cathrine Mahoney will dive deep into the topics that matter to women at this stage of life: from dating to ambition, motherhood and not-motherhood, menopause and ageing bodies, and much more.

The hosts will be joined throughout the series by a variety of guests in the 456 club, such as Alison Brahe-Daddo, as well as a Priceline Pharmacist. Candid advice will be offered, agony aunt-style, and personal experiences will be shared, inviting listeners to connect with a community that champions and supports women in their prime.

Elissa Ratliff, head of podcasts & deputy editorial director at Mamamia, said: “Women in their 40s, 50s, and 60s often feel completely overlooked at a time when they should be celebrated for their wisdom and experience. 456 Club does just that: the series has been developed to make women at these ages feel seen, heard, and understood, by giving them a community sharing solid advice, and lots of laughs. Priceline Pharmacy is the perfect partner to bring this to life and we’re delighted to have teamed up with them.”

Gabby Tully, head of marketing at Priceline Pharmacy, said: “Research reveals that Australian women aged 40+ feel progressively less valued by society as they age. Yet the value that they place on themselves increases.* At Priceline Pharmacy, we encourage women to harness their growing self-worth. Be bold and wear a colourful lip, be confident and embrace those wrinkles, be open to sharing thoughts and experiences with friends, unfiltered and without fear of judgement. Cathrine, Narelda, and their guests will be those confidants who remind us that invisibility isn’t a path we need to go down if we don’t want to. I’m a member of the 456 club and I can’t wait to see who joins me!”

456 Club’s executive producer is Talissa Bazaz. Listen at mamamia.com.au/podcasts, in the Mamamia app, or wherever you get your podcasts.

*YouGov study of over 1,000 Australian Women aged 40+, January 2023.

Source: Mamamia


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