Mamamia launches new fashion podcast with H&M

Mamamia has announced a new podcast called ‘What Are You Wearing?’, co-hosted by stylist and activist Deni Todorović and Mamamia’s head of lifestyle Tamara Davis.

The podcast’s launch partner is fashion brand H&M.

L to R: Deni Todorović and Tamara Davis

Todorović said: “People are telling Tamara and me that the way fashion is covered needs a makeover; less “farshun” and more real talk that cuts through the noise. We’ll be bringing fashion tips and styling suggestions that work for every listener’s needs. From the jeans they live in to outfits that are a bit more extra, we want to help them feel great about expressing themselves through clothes.”

H&M’s communications manager, Lauren Ormaechea said: “We’re excited to be partnering with Mamamia to integrate with such an intimate listening experience for all fashion lovers. Deni and Tamara strike a balance between candid entertainment and helpful information in each episode that’s just what the H&M customer is after. At H&M through our fashion, we aim to inspire everyone to explore their personal style. We believe that quality, sustainable fashion should be accessible to all.”

‘What Are You Wearing?’ is produced by Rose Kerr, and drops weekly on Thursdays. It is supported by a promotional campaign across Mamamia’s site, socials and podcast network.

The podcast was announced earlier this month during Mamamia’s Upfronts.


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