Man snorkels in soil in Flower Power ad
Flower Power will launch an ad later this week featuring a subterranean horticulturalist who snorkels in a flower bed.
The idea behind the ad for the garden centres brand, which launches in Sydney on Thursday, is to alert consumers to the Autumn planting season.
The TV ad will be supported by point of sale activity in Flower Power garden centres.
S&L Creative created, directed and produced the campaign. Director of photography was Natasha Milne, with post production by Cutting Edge.