Management of The Communications Council and PADC consolidate in Perth
The management of industry bodies The Communications Council and the Perth Advertising and Design Club are consolidating with the PADC to be powered by The Comms Council in WA with the body’s state manager Danielle Norrish to oversee the administration of the two organisations.
In a statement Norrish said: “An agreement has been entered into by the two associations, and the PADC will remain an independent entity. The aim of this agreement is to streamline process, ensure cost-efficiencies, unite our work in raising the credibility and profitability of the advertising and marketing industry in Western Australia, and to deliver a consolidated industry approach to advocacy, professional development and representation to government, media and the public.”
The Communications Council CEO Tony Hale said: “This is a very important move for both organisations, galvanising the thriving community in WA. A consolidated approach means greater efficiencies as well as greater support for members across both groups.”
The consolidation will be effective from April 1 and will see PADC club manager Karen Marks step down from the role.
PADC president Mark Braddock said: “This is a strong decision which is fundamentally important in securing a sustainable future for our club – a club that has a 33 year history. It was important for us to maintain the PADC’s independence while creating a platform that lets us tap into a more permanent infrastructure with national and international networks.”
In January Hale spoke to Mumbrella during a video hangout, discussing a wide range of topics inlcuding the function of the Comms Council, scam ads, female leadership in the industry, possible industry body mergers and agency churn rates.
