Mango Sydney boss Simone Drewery has emerged as the managing director of UK PR firm Kaper.
She will take on the new role in January at the two-year-old agency, reporting to Kaper’s founder Chris McCafferty.
She will focus on growing new business and will work with Kaper’s two sister agencies, creative ad agency Karamarama and content production company Kream.
She joins Kaper following nearly five years as MD of Mango in Sydney, DDB’s sister comms agency. Today is her last day with the agency.
“Simone is one of Australia’s highest profile PR executives and we are very fortunate to have tempted her to join Kaper,” said McCafferty.
“Simone’s track record of success with integrated campaigns within a multi-agency environment is the perfect fit for Kaper’s vision. We’re confident she will help drive Kaper’s continued growth.”
Drewry said: “I couldn’t turn this role down. The chance to work within a creative business, such as the Karma Comms Group, that has a truly integrated vision for PR is rare. In less than two years Kaper has gathered some real energy and momentum and I hope to help build on that. Chris’s reputation is stellar and I can’t wait to start working with him.”
Kaper was founded in 2010 by ex-MySpace, MSN and Shine Communications Director Chris McCafferty.
As Mumbrella reported in September, Drewry will be succeeded as boss at Mango by Claire Salvetti.