Manscaped launches first local campaign via Story Machine

Californian grooming brand Manscaped has launched its first Australian campaign featuring AFL star Max Gawn, developed by independent production company Story Machine.

MANSCAPED™, the global grooming company and leading consumer lifestyle brand, has launched its first local campaign in Australia featuring AFL Superstar Max Gawn via advertising agency, Story Machine. The campaign features two hero TVCs, IG Stories, and alternate cuts for digital media that promote The Lawn Mower® 4.0 trimmer and new UltraPremium Deodorant.

The campaign called, “You the man, man”, is all about the feeling of confidence that self-grooming and personal care can give you. In the spots, Max’s reflection becomes his own confidence building hype man as he ultimately convinces the real Max to mow his lawn (shave his balls), and use the Deodorant.