March One jumps out of a plane for Cancer Council
The bosses of Sydney creative agency March One jumped out of a plane for new client Cancer Council yesterday.
The fundraising stunt – performed 12,000 feet above Wollongong – is part of Cancer Council‘s Leap in on Leap Day, a push to sign-up long-term supporters of the charity that begins on 29 February.
March One’s creative director of copy, Ben Coverdale said: “We support our clients when we can because they do a great job. In this case, we’re also helping people going through a rough time, so it’s a double whammy.”
March One launched in May last year.
Bloody well done one and all.
That takes guts. I reckon I would not be a brave as that.
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That was a brave thing to do and for such a good cause. Well done
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nice stunt, hope they follow up with work that’s just as good.
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it’s refreshing to see an agency having fun. Hope the campaign goes well and the client falls head over heals for them.
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