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March One jumps out of a plane for Cancer Council

The bosses of Sydney creative agency March One jumped out of a plane for new client Cancer Council yesterday.

The fundraising stunt – performed 12,000 feet above Wollongong – is part of Cancer Council‘s Leap in on Leap Day, a push to sign-up long-term supporters of the charity that begins on 29 February.

March One’s creative director of copy, Ben Coverdale said: “We support our clients when we can because they do a great job. In this case, we’re also helping people going through a rough time, so it’s a double whammy.”

March One launched in May last year.

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