Marie Claire appoints new editor
Are Media has appointed Georgie Abay as editor of the long-standing marie claire publication.
Abay joins the company from MECCA Brands, where she was acting head of content and editorial strategy, and content manager for M-Power, the company’s gender equality program. Last year, she released the memoir, Best Laid Plans.
Prior to this she spent six years as deputy editor of Vogue Australia, and was deputy editor and fashion features director at Harper’s BAZAAR.
“I’m thrilled to welcome Georgie to marie claire: as a passionate storyteller, content creator and entrepreneur, with exceptional experience across fashion, beauty and lifestyle, I know she’ll steer this award-winning brand to dizzying new heights,” said Are Media’s general manager of fashion and beauty, Nicky Briger.
“marie claire has a proud 28-year history of agenda-setting journalism. It’s an iconic and intelligent global brand for women of style and substance, which makes Georgie the perfect fit to work alongside MC’s talented, experienced team.”
Abay said: “I’ve worked in the media for over two decades, so to become editor of Australia’s leading fashion brand is a dream come true. marie claire combines everything I’m passionate about – high-end glamour and rigorous journalism that unashamedly champions female empowerment.
“Throughout my career, my main goal has been to inspire and connect with women by sharing their many stories, and marie claire has been doing just that for 28 years via its award-winning journalism, events and campaigns. I can’t wait to work for this iconic brand – and with the amazing marie claire team – to supercharge its exceptional content across all platforms.”
Abay will start at marie claire from September 11.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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