Marie Claire launches fashion influencer network The Style Set
Pacific Magazines’ Marie Claire is looking to leverage the booming influencer marketing space with the launch of The Style Set, a network of fashion and style influencers who will create content for the magazine’s website.
The Style Set will create create content for marieclaire.com.au as well as regular looks and shopping stories for Styledbymarieclaire.com.au, the brand’s curated, interactive personal shopping platform.
Style Set influencers will also collaborate on selected Marie Claire advertising briefs.
Jackie Frank, general manager – fashion, beauty and health said: “The Style Set pairs the authority of the Marie Claire brand with the individuality and reach of some of Australia’s best-known influencers. This allows us to deliver our clients and brand partners authentic content that can be amplified across multiple platforms.”
The Style Set’s founding members include Sara Donaldson of Harper and Harley, Jessie Bush of We The People, Brooke Testoni and Kaitlyn Ham of Modern Legacy.
Nicky Briger, editor at Marie Claire, said: “We’re delighted to launch the Marie Claire Style Set. These style powerhouses, together with the Marie Claire brand, will deliver the very best in fashion and style trends and I’m confident our readers will relish the regular contributions which will further transform the way consumers interact with brands.”
The launch of The Style Set follows on from rival publisher Bauer Media launching an influencer network connected with its Beauty Directory brand.
Additional influencers will be announced in the coming weeks.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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