Marie Claire, Under the Cover promo video launches
Seven and Pacific Magazines has launched a promo video for its upcoming series Marie Claire, Under The Cover.
The show, which follows editor/publisher Jackie Frank and her team as they produce each issue of the magazine, is scheduled to run on Sundays at 6.30pm on 7TWO.
The announcement:
Wednesday 1 June, 2011 – Pacific Magazines has today revealed a first look at „marie claire, Under the Cover‟, the television documentary based on Australia‟s number one fashion magazine, marie claire.
The 90-second trailer gives viewers a preview of the show, which focuses on the antics of Editor / Publisher Jackie Frank and the marie claire team as they produce each issue of the magazine – covering everything from high-fashion photo shoots to runway shows; red carpet events to late night deadlines, and offers an insight into the research that goes into creating the hard-hitting features marie claire is famous for.
In conjunction with major partner Schwarzkopf, „marie claire, Under the Cover‟ will premiere nationally on 7TWO on Sunday, June 12 at 6.30pm, with encore episodes featuring on Seven primary on Saturdays at 1.30pm from June 18.
“We‟re thrilled to be launching „marie claire, Under the Cover‟ next week,” Editor / Publisher, Jackie Frank said.
“The marie claire team have been described as Modern Family in Manolos – and we hope this trailer gives a taste of what‟s to come.”
During the past six months of filming, staff have been shot in all manner of locations, including at home in their pyjamas, walking around the office in bathrobes, driving over the Sydney Harbour Bridge and almost crashing, even in theatre scrubs at a hospital – with the documentary revealing the lengths the team often go to in order to get a great story, or the perfect shot.
‘marie claire, Under the Cover‟ will also reveal the new-look marie claire office, which underwent a luxe makeover prior to the show‟s production.
‘marie claire Under the Cover‟ is produced by the factual department of the Seven Network who also produce Border Security, Airways, and The Force. The series producer is Johanna Emond and the Head of Factual Programming for the Seven Network is Dan Meenan.
Does anyone really care?
Suppose it will make good viewing in a few years, when magazines are a distant memory
Perhaps they could change the name of the youtube video title? The .mov inclusion is amateur.
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Didn’t they learn anything from Park St? they need to offer more than superficial insight, this seems to have too much reality not enough ‘show’. Hire ‘model’ employees build a set to use as an ‘office’ and talk about their relationships a la the hills.
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Hey Gus who are “they” that didn’t learn anything? Given that Park Street was on Arena I’m not sure what Seven would have learned, or what Arena would have passed on to Seven.
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I don’t have cable so thank you for putting it on free-to-air.
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RB, while ‘magazines’ in their current form may not last the distance, a well-created and edited selection of relevant content certainly will. At the end of the day, this is all a magazine is, whatever platform it’s on.
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Looks like another Park St.
While that was quite interesting, this doesn’t look like anything new.
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Its good to see Marie Claire pioneering original ideas.
What a joke !
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This looks pretty dull and done to me!!
And it looks like a big advertorial for Schwarkopf!
Who really cares!
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Did anyone actually see Under The Cover on Sunday, not many i’ll bet, it can best be described in one word, YAWN !!!. Full of overacting, false drama and not a lot else..
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