Mark Hamill and Patrick Stewart face off to launch Uber Eats’ ‘Tonight I’ll be eating’ in the US

Uber Eats’ ‘Tonight I’ll be eating’ platform, created by Special Group Australia, has launched in the US and Canada with an ad embedded in sci-fi film history.

The ad pits Mark Hamill, the actor who brought Luke Skywalker to life in the Star Wars film series, against Patrick Stewart, Star Trek’s Captain Jean-Luc Picard, as they debate the pronunciation of ‘tomato’.

Making reference to cinema history, Stewart warns Hamill “daddy’s not here to save you”, to which Hamill replies “Oh I am my daddy.”

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