M&C Saatchi’s digital arm has launched the new TVC for group buying site LivingSocial.
The campaign is the first from Mark, M&C’s digital and direct marketing agency, which won the account in March.
The campaign went out on Sunday 13 May leading with two brand and one retail TVCs with radio spots this week and outdoor, cinema and digital executions to follow.
The campaign features the LivingSocial logo and four coloured bubbles, brought to life.
Hamish Stewart, Mark’s creative director said: “This has been an incredibly fun campaign to work on. It’s rare to see the work that wins the pitch actually get made, and it’s rare for the process to be this smooth. We’re delighted with the end result.”
Stewart continued: “It’s been great working with the LivingSocial team too, and all of our production partners – Teaspoon, Noise and FSM – have done an exceptional job.”
Andrew Mamo, Living Social Australia & New Zealand creative director said: “Mark totally got that from day one and nailed the brief. Their creative thinking always serviced the brand, not themselves, and as a result they’ve captured the spirit of the LivingSocial brand in a really charming way.”
Agency: Mark Sydney