Mark Liney leaves M&C Saatchi’s Re to become principal at brand agency Design Studio

Mark Liney, managing partner of M&C Saatchi’s brand consultancy Re has left the business to become principal at brand and design agency Design Studio.

Liney spent almost two years at Re, working with clients including Commonwealth Bank and Woolworths. Prior to that he spent nearly four years with WPP owned brand agency Landor, in both London and Sydney.

Liney was formerly managing partner of brand consultancy Re

Design Studio launched in Australia at the start of 2018, opening an office in Sydney. The London and San Francisco offices have previously worked with Twitter, Airbnb, Deliveroo, Toyota and Logitec.

Paul Stafford, co-founder of Design Studio said that Liney’s new role will see the agency move towards long-term projects for its clients.

“We’re thrilled Mark has joined DesignStudio at a time of real growth globally for us where our work is increasingly moving towards long term strategy, transformation and helping our clients achieve measurable growth. We continue to work with some of the world’s most ambitious brands using design-led thinking to transform behaviours, internal culture and external communications across the entire brand experience. Our ambition is to help brands stand out, engage audiences and play a meaningful role in people’s lives – with Mark performing a pivotal role in this,” Stafford said.

Liney said of his appointment: “I’m so excited to be joining the DesignStudio team. When it launched in Sydney last year it was a real statement to the industry. The business brings a spirit and calibre that Australia has been missing for some time – you just need to look at its significant growth across London, San Francisco and New York as a testament to its philosophy. I’m looking forward to continuing this great work and partnering with ambitious clients across Asia-Pac to define what makes their brands amazing and create incredible work across every aspect of what they do.


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