Marketer’s group rejects report claiming advertising self-regulation getting lax on kids

Claims by the Obesity Policy Coalition that there has been measurable drop in standards governing food advertising to children have been rejected by the Australian Association of National Advertisers.

The OPC  has called for the Australian Communications and Media Authority to step up its monitoring of the manner in which marketers are targeting children and has also called on the Federal Government to introduce comprehensive regulations.

The report claims that children are being “bombarded” with food advertising, with marketers using newly introduced loopholes in the regulatory system.

However, a spokesman for the AANA said the current system of self regulation remained robust and was working in the interests of consumers and advertisers.