Marketer’s group rejects report claiming advertising self-regulation getting lax on kids
Claims by the Obesity Policy Coalition that there has been measurable drop in standards governing food advertising to children have been rejected by the Australian Association of National Advertisers.
The OPC has called for the Australian Communications and Media Authority to step up its monitoring of the manner in which marketers are targeting children and has also called on the Federal Government to introduce comprehensive regulations.
The report claims that children are being “bombarded” with food advertising, with marketers using newly introduced loopholes in the regulatory system.
However, a spokesman for the AANA said the current system of self regulation remained robust and was working in the interests of consumers and advertisers.
“The AANA Codes apply to all advertisers and are technology and platform neutral,” the AANA said in a statement to Mumbrella.
“They are developed and reviewed with public consultation and community input, and continue to evolve to align with community expectations. The practice notes support the interpretation of the Codes however Advertising Standards Board members are independent of industry and use their own judgement in determining whether an advertisement is in breach, based on the wording of the relevant Code.”
The AANA said that complaints about food advertising to children remained low.
“Over the past three years, complaints to the ASB in relation food & beverage advertising directed to children have been less than one per cent of all complaints received which suggests that such advertising does meet community expectations .”
Simon Canning
Breaking news: Fox denies conflict of interest having taken job as guard of chicken coop. More to come.
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I’m thinking of forming the Just Let People Decide For Themselves Coalition.
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