Marketforce names former IAB CEO Alice Manners as chief digital officer

August 11, 2016 3:13

Three months after leaving the Interactive Advertising Bureau (IAB), former CEO Alice Manners has joined Perth agency Marketforce as chief digital officer.

Manners headed the IAB for three years before stepping down in May and was credited with growing the membership of the organisation from its foundation Big Four publisher members.

She also oversaw the creation of a number of industry councils, including on IAB-MFA advisory agency group, ad tech advisory council, video council, audio council and brand safety council.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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