Marketing agency VTWO relaunches as Haarper
Melbourne marketing agency VTWO has relaunched under the name of Haarper.
The reinvention of the agency also involves Haarper restructuring its service offerings under what it describes as the four pillars of marketing – branding, strategy, design and distribution.
Haarper’s services offering includes rebranding, website creation and podcast creation.
Founder and head of strategy, Dan Wilkins, said in a statement: “After working with the VTWO team for four years, I felt there was a space for an agency to be created that is a reflection of the people and brands we work with. We love to get our hands dirty, and jump in with our partners to really understand, then help solve, the problems they have.”
Alongside Wilkins, the team consists of head of brand strategy and engagement Nick Katsonis, design director Ryan Impey, and head of group accounts Kristen Gallagher.
“The team here are thinkers, we’re an eclectic bunch, and all about looking at how to better our approach and better our work. Everything we’ve done for our clients, at its core, we’ve done for ourselves too,” Wilkins added.
“Change is an exciting thing, and this rebrand is the start of an incredible new phase. We look forward to continuing our partnerships and are enthused to bring on new project partners to our team.”
Haarper’s clients include Athletics Victoria, Racing.com, Swimming Australia, Citywide and RACV.