Marketing science, supercharging sponsorships and VR & AR the latest topics revealed at the Retail Marketing Summit

How Coles utilises marketing science, what local brands are doing in AR and VR, and how Supercheap Auto uses sponsorship to create an integrated customer experience are the latest session topics to be announced at Mumbrella’s Retail Marketing Summit.

Dale Preston, Maree Magdas and Dean Calder

Dale Preston, Maree Magdas and Dean Calder

Coles’ head of customer voice, Dale Preston, and founder of consultancy Forethought’s Ken Roberts will present on the real-time insights that are enabling the supermarket chain to plot its share-gaining path, while Roberts will also set out some key principles for the application of marketing science in communication.

Ken Roberts

Ken Roberts

Meanwhile, in a session on virtual and augmented reality, CEO of digital and VR agency, Aurora VR, Jason Bentley, will outline how Australian retailers and brands are utilising VR and AR for social media, tourism, sales, store design, category platforms, training and new shopper experiences.

Danone Nutricia’s head of category and channel development, Dean Calder, and Just Cuts’ corporate marketing manager, Maree Magdas, will also join the session to share what they’ve been doing in the burgeoning area and their early learnings.

In another newly-announced session, Supercheap Auto’s GM of customer communications and engagement, David Bauer, and agency The General Store’s executive strategy director, Matt Newell, will share how the auto retailer has transformed its sponsorship of the Bathurst 1000 from a ‘logos on signs’ approach, to a fully integrated customer experience across advertising, social media, pop-up retail and loyalty.


Summit keynote, Clare Muscutt, head of customer experience design at Sainsbury’s, will outline the importance of customer experience design in an omni-channel world

As previously announced, other CMOs speaking at the summit will include McDonald’s Jo Feeney, Unilever’s John Broome, Luxottica’s Jee Moon, Jeanswest’s Belinda Waller and Sportsgirl’s Anna Stevens. They’re joined by Myer’s chief transformation and strategy director, Gary Williams, and L’Oreal’s digital chief, Christophe Eymery.

Agencies and retail experts also speaking will include Ideaworks’ Danny Latouf, BMF’s Hugh Munro and Ali Tilling, SapientNitro’s Paul Taylor and Cassandra Kelsall, and Pixel&Pencil’s Andrew Williams.

The summit will be opened by international keynote, Sainsbury’s head of customer experience design, Clare Muscutt who’ll outline the importance of customer experience design in an omni-channel world.

The Mumbrella Retail Marketing Summit will be held in Sydney on February 15, 2017

To view the program or book EARLYBIRD tickets and save, click here.


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