The boring repetition of Australians eating ‘spag bol’ every night is in the firing line in meal-kit delivery service Marley Spoon’s latest TVC.
The ad was made by Conti Bros Films and promotes the idea that Marley Spoon can spice up a family’s eating habits and help them find new inspiration for dinner.
The TVC relies on the idea that most Australians’ dinner menus have become predictable, and focuses on the rotating menu of 20 dishes every week that Marley Spoon offers, with pre-portioned ingredients and recipe cards.
Conti Bros Films owner and producer Karl Conti said even though everyone loves spag bol, it does get tedious.
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“Australians love home cooking, but it’s easy to get caught in the trap of cooking the same thing over and over again,” he said. “Often finding dinner inspiration and planning meals are the biggest challenges, which is where Marley Spoon is a lifesaver.”
David Malcolm, the marketing MD and co-founder of Marley Spoon, said the brand wanted to create something which makes the audience think about the variety of their own home cooking, and praised Conti Bros for nailing the brief.