Married at First Sight and Travel Guides boost Nine’s share
Nine led Tuesday evening thanks to its reality shows, Married at First Sight and Travel Guides.
The top programs topped the key advertising demographics, the 16-39s, 18-49s and 25-54s, with Married at First Sight achieving more than 600,000 viewers in the 18-49 and 25-54 demographics alone.
#MAFS secured another night at no. 1 with an average audience of 1.667m nationally (5 City 1.261m Reg: 406,000). pic.twitter.com/nGIPtjYcul
— Nine Comms (@9Comms) February 26, 2019
Married at First Sight was easily the most watched program of the night, with a metro audience of 1.261m and a national audience of 1.667m, while Travel Guides led the later time slot, capturing 745,000 metro viewers – a series high – and 992,000 nationally.
The result of the two shows helped Nine to a main channel share of 26.3%, over Seven’s 22.4%, ABC’s 11.5%, Ten’s 9.3% and SBS’ 4.7%. From a network perspective, Nine grew to 33.3%, leaping ahead of Seven Network’s 29.3%.
Up against Nine earlier on in the evening was Seven’s My Kitchen Rules, with 861,000 metro viewers, and Ten’s Ambulance Australia, which averaged 379,000. The national audience for MKR was 1.318m, and Ambulance Australia managed 575,000 nationally.
Later in the night, Travel Guides went up against Seven’s The Good Doctor, with a metro audience of 543,000, and Ten’s NCIS, which managed just 301,000 metro viewers. The Good Doctor climbed to 874,000 when including regional figures, while NCIS rose to 452,000.
But while Nine dominated entertainment, Seven led in news, capturing 918,000 metro viewers for its 6pm bulletin, while Nine News pulled 867,000. Nine News was more popular in Sydney and Melbourne, while Seven News was popular in Brisbane, Adelaide and Perth.
Earlier on in the day, Seven’s Sunrise beat Nine’s Today, with metro audiences of 283,000 and 200,000.
ABC’s most watched programs last night were its bulletin and 7:30, with metro audiences of 712,000 and 610,000.
7 advertise Australia’s number 1 news which is fact ratings confirm. The challenge is they lose in both Sydney and Melbourne the 2 key markets advertisers want to be heard in. Maybe Millionaire lead in helps 9 in those cities seems to make sense but trumpeting wins in the smaller metro markets is a bit of a long bow. No i do not work for anyone before accusations of being a publicist for 9.
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Love Travel Guides top show and can’t get enough of it. Thank you Channel 9
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It’s appalling that MAFS episode March 24, 2019 allowed Jessika and Dan to stay. It’s a disgrace that MAFS did not consider morale. Making a precedence will encourage future partner swapping to happen again. If distance is an issue for Jessika and Dan, they can do it at their own expense outside MAFS. Is this MAFS strategy rating. Disgusting.
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