Nine’s Married at First Sight partners with KFC

Nine’s Married at First Sight will be integrating commercial partnerships with brands such as KFC, HotelsCombined, Suzuki and Lottoland, for the first time.


The announcement:

Nine today announced that major brands HotelsCombined, KFC, Suzuki and Lottoland are all partnering with season four of Married at First Sight.

 The newest season of Australia’s most controversial and groundbreaking social experiment returns to Nine tonight with an expanded 90-minute format and, for the first time, sponsorships integrated into the program.

“Tonight sees the start of what is a very exciting 2017 programming slate for Nine,” said Michael Stephenson, chief sales officer. “Married at First Sight has for a number of years been an audience favourite and we are excited about how we now have the expanded format and are also able to offer exciting new commercial integrations into the show.”

Program partners HotelsCombined and KFC have each taken out specific integrations, with HotelsCombined being integrated into the Married at First Sight “honeymoon week” to support their current “right here waiting for you” advertising campaign. KFC have taken out a dedicated sponsorship of the short-form videos of spontaneous and fun moments from the program on 9Now.

Suzuki and Lottoland are also partners of Married at First Sight and they will have key spots and billboard placements around the program to increase brand awareness.

Michael Stephenson said: “Advertisers are increasingly eager for quality Australian content which can provide  opportunities for strong, effective integration and key placements around that content to drive strong results.

“We are confident that this year’s season of Married at First Sight will be bigger and better than ever, and effective for advertisers eager to reach key demographics of Australian audiences.”

Source: Nine media release


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