Mars helps deal with overly-affectionate in-laws in new Clems ad

Mars has launched a second outing for its new “Enough chocolate to deal with anything” brand platform. It features a young man brought home to meet his girlfriend’s family, who likes to greet everyone with kisses on the lips.

The new direction for Mars was first launched in June by Clemenger BBDO Melbourne.

Titled ‘Kissers’ the campaign aims to show how Mars Bar chocolates can give Australians the confidence to deal with any situation.

Suzanne Morrison, marketing director at Mars Wrigley Confectionary, said in a statement: “Being kissed on the lips by your new girlfriend’s parents is not a situation anyone wants to get stuck in. Luckily this guy had a Mars bar on hand to help deal with it.

“Mars and Clemenger BBDO have designed the new brand creative to show Australians how the chocolate bar can provide the confidence they need to overcome any future awkward situations.”

The campaign is running on TV, across out of home and on social media channels.


  • Client: MARS Chocolate Australia
    Marketing Director: Suzanne Morrison
    Marketing Manager: Elly Harper
    Brand Manager: Jann Lurie
    Assistant Brand Manager: Anna Pitt
  • Agency: Clemenger BBDO Melbourne
    Production Company: Curious Films
    Executive Producer: Matt Noonan
    Director: Ric Cantor
    Producer: Kate Merrin
    Production Designer: Lucinda Thompson
    Post Production Company: The Butchery/The Refinery
    Editor: Johanna Scott
    Colourist: Martin Greer
    Flame Artist: Chris Betteridge
    Sound Designer/Engineer: Paul LeCouteur

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