Mars helps deal with overly-affectionate in-laws in new Clems ad

September 10, 2018 11:30

Mars has launched a second outing for its new “Enough chocolate to deal with anything” brand platform. It features a young man brought home to meet his girlfriend’s family, who likes to greet everyone with kisses on the lips.

The new direction for Mars was first launched in June by Clemenger BBDO Melbourne.

Titled ‘Kissers’ the campaign aims to show how Mars Bar chocolates can give Australians the confidence to deal with any situation.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Advertising Clemenger BBDO Melbourne Enough Chocolate to Deal with Anything Kisses Mars

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Mars helps deal with overly-affectionate in-laws in new Clems ad

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