News

MasterCard unveils third spot in Priceless gig series

MasterCard has released the third TV ad in a series to boost its credentials in the music world.

In the spot, agency McCann Sydney and production company Engine have again turned to animation to promote the latest band to perform at the Debit MasterCard Priceless Music Series – Florence and the Machine.

On the production of the ad, Engine creative director Simon Robson explained: “Florence’s image is very textured, floral and arty and we had to combine this with the graphic, papery, blocky look that has become synonymous with the Priceless Music series.”

He added: “We built a 50’s-style female tin robot for a restaurant scene and had a lot of fun combining steam punk and future retro styles. We have a robot pouring nuts and bolts onto a bowl of cornflakes placed there by a human hand and many other half robot, half human references. The design is very different scene to scene in this spot and there is much less in camera than in the previous two ads. We also worked hard to maintain the physical and textural aspects of the first two spots whilst carefully combining them with the stream of consciousness direction that has been received so well.”

The first two ads in the Priceless music series also used animation to promote the gigs of Kasabian and Birds of Tokyo.

Florence and the Machine are scheduled to play at Sydney’s Seymour Centre on November 15.

Credits:
Client – MasterCard
TVC – Priceless Music – Florence and the Machine

Production Credits –
Executive Producer: Adam Wells
Producer: Chris Seeto
Director: Simon Robson
Lead 3D artist: Max McMullin
Lead designer / animator: Josh Edwards
3D Artists: Sean Pow, Shaun Schellings, Julian Reinhold
2D animator: Nick Petley
Design Assistant: Kiah Barker, Ben Thorn
Flame Artist: Lee Sandiford
DoP: Tony Gardiner

Agency Credits
Agency – McCann Worldgroup
Executive Creative Director – Michael Raso
Creatives – Celine Faledam, Rachel Guest
Agency Producer – Ros Payne, Colin Tuohy
Account Management – Isabel Cox

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