MasterCard unveils third spot in Priceless gig series

MasterCard has released the third TV ad in a series to boost its credentials in the music world.

In the spot, agency McCann Sydney and production company Engine have again turned to animation to promote the latest band to perform at the Debit MasterCard Priceless Music Series – Florence and the Machine.

http://youtu.be/ZpZfNsR6NC8

On the production of the ad, Engine creative director Simon Robson explained: “Florence’s image is very textured, floral and arty and we had to combine this with the graphic, papery, blocky look that has become synonymous with the Priceless Music series.”