Masterchef helps Ten close the ratings gap in last week’s TV ratings
Ten’s recovery from its ratings nadir in March continued with the network drawing closer to both Seven and Nine in last week’s audience share.
In the week ending March 24, the network finished fourth behind the ABC with an 8.4% share of total metro viewers. This week Ten attracted a 19.5% share, albeit still behind Nine’s 26.3% and Seven’s 30.1%.
Masterchef has helped Ten claw back its rating figures
Driving Ten’s figures were Masterchef’s Sunday, Monday and Tuesday which recorded three of the top ten most watched shows for the week on with Nine’s Sunday night episode of The Voice being the only other non-news show in the list.
Across the key age demographics, Ten fared better with the network finishing slightly behind the other two networks in all three age groups.
The 16-39 demographic, Ten had the top seven most watched shows for the week which, along with Masterchef, included Have You Been Paying Attention? and Shark Tank. Despite the shows’ performance, Seven and Nine still won the demo with 29.5% and 28.7% against Ten’s 27.4%.
In the other demographics, Seven maintained its lead with 29.5% in the 18 to 49 age group and 30.1% in the 25 to 54s. Nine recorded 28.5% and 28.3% respectively while Ten attracted 25.2% and 25.9%.
The most watched programs for the week were Seven and Nine’s Sunday night news programs which attracted 1,179,000 and 1,104,000 metro viewers.
Outside of the free to air figures, Nine’s Love Island overtook SBS’s The Handmaid’s Tale as the week’s most streamed show with OzTam’s Video Player Measurement figures showing the reality series’ first and second episodes attracting figures of 131,000 and 121,000 respectively over the drama program’s 119,000 audiences.
Love Island’s 3rd, 4th and 5th episodes saw audiences of 111,000, 102,000 and 94,000.
Hey Paul,
You can’t use Channel Ten Primary data for one week then Combined Channels for the comparison.
Yes Ten did a 8.4 (combined 13.2) but this last week was 14.3. Combined was 19.5.
Apples and apples please.
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