F.Y.I.

Masterchef iPad app launched

July 18, 2011 12:40

A Masterchef iPad app has today been launched by News Magazines.

The announcement:

News Magazines’ group publisher, food titles, Fiona Nilsson today announced the launch of the iPad app for MasterChef Magazine, which builds on the phenomenal success of MasterChef Australia and extends MasterChef Magazine to a brand new format.

“The MasterChef Magazine iPad app will give consumers and advertisers a far more immersive brand experience, capitalising on new tablet technologies to bring the magazine to life. The magazine has been specifically reengineered to deliver deeper, richer content and cements News Magazines’ leadership within the food category,” said Ms Nilsson.

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