Masterchef’s Gary Mehigan stars in Share the Taste Cadbury campaign
Cadbury has launched a ‘Share the Taste’ campaign staring Masterchef judge Gary Mehigan.
Created by The Story Lab in partnership with Masterchef, Carat, MCN, Ten and Endemol Shine Australia, the ad features Mehigan sharing a block of chocolate with friends in front of the TV as he watches Masterchef.
Hahah, something about this spot seems so unsettling. Maybe it’s the way the dim purple lighting feels dark and ominous or that only Gary talks–and when he does, it suddenly gets eerily quiet. Maybe it’s the way the others seem to step in time or how the blonde lady looks scared to take a piece, transitioning into a rigid, uneasy smile. It feels like I’m watching a crazed Gary Mehigan holding all these people hostage just to watch his show.
Agree, very odd hue. And rigid, uneasy look might be more to do with over plucked and bady shaped eyebrows?
I think the ad is great. The woman has an awkward expression because the story calls for it. She wants the piece Gary almost eats and he knows it, so he offers it to her and she has a little smirk because she got what she wanted. It’s not eery at all, you guys are really reading too much into it.
Generally an odd advert. Bad acting and agree with eyebrow comment! Regardless…fantastic chocolate. New, more exciting campaign required next time for this old favourite.