Masterchef’s Gary Mehigan stars in Share the Taste Cadbury campaign

Cadbury has launched a ‘Share the Taste’ campaign staring Masterchef judge Gary Mehigan.

Created by The Story Lab in partnership with Masterchef, Carat, MCN, Ten and Endemol Shine Australia, the ad features Mehigan sharing a block of chocolate with friends in front of the TV as he watches Masterchef.

The campaign is running across TV, digital and social.

Kate Watson, marketing manager at Modelez International, said in a statement: “The Story Lab has been the integral link for us in developing and executing this truly integrated partnership with Masterchef Australia. Their expertise, depth of relationships and influence with the key partners has been truly invaluable to us this season.”

Adriana Colaneri, national managing director at The Story Lab, added: “Cadbury Dairy Milk has been connecting people around the globe for more than 110 years. This has been a real passion
project for us, and we’ve embraced the opportunity to collaborate with our partners at MCN, Network Ten and Endemol Shine Australia to help bring the partnership and TVC to life for Cadbury.”


Client Brand – Cadbury, Mondelez

  • Paul Chatfield, Associate Director Chocolate at Mondelēz International
  • Kate Watson, Senior Brand Manager at Mondelēz International

Network Ten

  • Rod Prosser, Executive General Manager, Revenue and Client Partnerships, Network Ten
  • Tania Jones, Content and Brand Partnerships Director, Multi Channel Network

The Story Lab

  • Adriana Colaneri, National Managing Director, The Story Lab Carat
  • Tess Eastcott, Client Leader, Carat Australia



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